25 Mar Seminar #21 How to Sell Sustainability
Designing resilient cities should be an absolute priority for architects, developers and urbanists. From small rear extensions to large masterplans, environment-savvy projects can really make a difference. Yet many stakeholders (and politicians) still consider the discipline of sustainability as a useless burden to development.
How can architects solve the Sustainability vs Costs conundrum of their clients?
What are the best strategies to show investors that eco-friendly measures are much more than an additional cost in their spreadsheet?
With big powers such as the USA and China turning their heads away from the flashing red lights of climate change, how can designers still be environmental champions?
Virginia Cinquemani is a BREEAM qualified entrepreneur with a background in architecture and project management. After heading the Strategic Partnership team of the BRE Academy for years, in 2018 she founded Green Gorilla, a training and coaching company for sustainability professionals. She will share with us her techniques to go green with a punch.